View Tiffany’s blog here: http://fourpurplewalls.com/
For this peer review I will be reviewing “Four Purple Walls: A Book Blog by Tiffany”. The creator reviews books of many different genres and recommends authors and books she enjoys. The website design uses a purple colour palate (which is fitting to the blogs name) and uses a sophisticated and ‘elegant’ typeface hierarchy of serif and sans serif fonts. The website promotes an older, less youthful image due to the imagery displayed and the shade of purple used. The layout of the website is rather plain (there doesn’t appear to be any customization of the template) however, the site is user friendly and easy to navigate.
As for the website’s marketability, I would say it is rather low. The website does not have a niche market as the books being reviewed are from a bunch of different genres. Considering that the blog is from the personal opinion of the blogger, many readers won’t share the same interests/attitudes as Tiffany, therefore, it is unlikely that all of her posts will be well received with each reader. This also makes it hard to commodify/ market her website as it is very broad and is one of countless book blogs online. In order to successfully market a product, the product must be clearly defined, have a target audience, and be unique. Unfortunately, that is not really the case of Tiffany’s blog.
The only potential for revenue in this blog is the small potential for advertising. Luckily since it is a book blog, many online retailers selling the books she reviews may want to purchase an ad on her website. Surely Amazon and Chapters Indigo would be the best option. If Tiffany is open about her advertising practices with her readers, there is potential for her to use the Amazon Affiliate Links program which is described in Bleymaier’s article in the following scenario: “Popova uses Amazon’s Affiliate links program – which means if I click a book or product link from her site and buy that book, and another book, and a movie, diapers, a shirt, and anything else – she receives up to 10% of my entire shopping cart’s value from that trip to Amazon…and she also gets to see what I purchased” (Bleymaier, 2013). This could be very useful in creating revenue, developing corporate partnerships, and collecting reader data. However, as a creator you should be open about your data collection methods as well as how you generate revenue. Personally, as a reader I wouldn’t mind seeing advertisements on where to purchase the books mentioned in your posts. If your review on the book was positive and I was interested in reading the book, I would find it useful to have an ad directing me on where to purchase it. In addition, if I was a loyal fan of the blog, I would be happy to know that the blogs creator was receiving some advertising revenue so that they can keep writing the blog. The only thing to be cautious of is selling advertising to unrelated products, then as a reader, I would be a bit irritated or distracted.
On Advertising by Tom Bleymaier – https://on-advertising.tumblr.com/