So far I have been imagining my audience as young professionals interested in design. I suspect my audience would be majority female as most of the content I post revolves around women’s fashion. In addition, based on my own experience, I have found that women are more commonly the target audience of home decor and fashion blogs. Since my blog focuses on those subjects through the lens of sustainability, my audience would be women who are environmentally conscious. This may include young professionals wanting to better their lifestyle, or adult women who want to ensure a more ‘green’ lifestyle for their families.
Having this target audience in mind has influenced my design and editorial decisions. By doing so, I try to ensure my colour palette, tone of voice, and content appeals to that audience. In order to appeal to my wide audience, I hope to create more content that appeals to various incomes, age groups, and marital status.